How To Market Your Brand New Catering Business – Part 1
Lets just say you recently graduated from the Jerusalem Culinary Institute and you are looking for ways to get your name out there.
(First of all it’s important that you complete all of the legal stuff for your business before getting started and believe me it’s really not that hard:)
Today I would like to share with you three very important marketing tips:
But before we get started remember these two rules:
1) Consistent Promotion
2) Attraction Tools
Consistent Promotion – one of the main problems with small business owners is that they are not consistent promoters of their business. You must always be on the look out for new and unique ways to promote your business.
Attraction Tools – This means to developed “tools” that will attract people to your catering business.
Three Marketing Tips For Your Catering Business:
1) Free Tasting: This is a very powerful attraction tool. Let’s say you want to promote your beautiful delicious cakes. Open your home one evening to your friends and neighbors and offer a free tasting of your cakes. Two things can happen in this evening: 1) Each person that walks through your door receives your business card. This way if twenty people show up – and really enjoyed your cakes – twenty people will be leaving with your house with your business card ready to promote your business. 2) Collect recommendations from your guests! Recommendations are an extremely powerful attraction tool that will help you push your business forward.
2) Niche Your Marketing: Let’s just say you start promoting your services. Many catering companies usually post general postings..for example: “Sams Catering – The Best Catering in Town..” – this is a general posting. To niche your marketing simply means that you must focus on a specific group, for example: “Sams Catering – The Best Bar Mitzvah Catering in Town!” – Therefore you are “speaking directly” to someone who is planning a Bar Mitzvah and they will be more likely to read your advertisement.
3) Split Test Your Postings: Let’s say you want to post your advertisements on 5 different Shul bulletin boards. Its very important that you don’t post the same advertisement in all 5 places. Split Testing simply means that you should create 5 different advertisements for each bulletin board. You want to know what advertisement is working the best (this means that people are calling you:)
For example in Shul 1 you will post:
“Sams Catering – The Best Bar Mitzvah Catering in Town!
In Shul 2:
“Beautiful Designed Cakes for Your Bar Mitzvah Event by Sams Catering!”
In Shul 3:
“Looking for Affordable & Beautiful Designed Cakes For Your Bar Mitzvah Event?”
In Shul 4:
“Sams Catering – The Best Bar Mitzvah Cakes in Town!”
In Shul 5:
Sams Catering Bar Mitzvah Cakes – Buy Four Get One Free!”
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Never forget that all business started from somewhere. All businesses started because someone somewhere had an idea and they took action. Be creative, consistently promote and develop amazing attraction tools and you will be well on your way to running your own unique catering business.
We hope you enjoyed part 1 cause part 2 is coming very soon!